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Corporate identity is much more than a logo: it's the first impression, the silent promise, and the visible personality of your brand. It's what speaks for you when you're not there, what captivates your customers, what positions your offering in the minds of your allies... and what makes your competitors think.
We design corporate identities that clearly communicate who you are, what you do, who you're targeting, and where you're going. We create coherent, memorable, and distinctive visual systems that not only reflect your essence but also transform it into an authentic, strong brand ready to stand out.
Your brand doesn't deserve to go unnoticed. It deserves to be recognized, remembered, and desired. Let's start building it together.
Investing in a strong visual identity is not an expense, it's a smart strategy: attracts more customers, opens more doors and translates into higher profits.
Extensive experience providing advice to companies and individuals in corporate identity, branding, graphic design for digital and print media, marketing campaigns, and web design.
Although I found my passion in graphic design, I'm an industrial designer by profession, specializing in marketing and sales management. I believe this combination allows me to approach each project with a holistic vision that, in addition to taking care of the aesthetic component, prioritizes the functional and strategic components, generating creative solutions aligned with each business's objectives.
What motivates me most is the possibility of create designs that not only look good, but also connect and work. I'm inspired by providing real value through design, working as a team, proposing ideas, and improving processes to achieve results that make a difference.
Liana Strategy — Manizales, Colombia
Mar 2025 – Present
Associate consultant in corporate identity and the development of clear, effective, customer-focused visual communication strategies and continuous improvement.
MRB SAS — Bogotá, Colombia
Jun 2024 – Dec 2024
Consulting services for Mauricio Duarte Duarte and Opinat Latam on corporate visual identity management and digital strategies. Website creation and management. Content creation and social media campaigns.
Zoho Manizales SAS — Bogotá, Colombia
Jun 2021 – Feb 2024
Corporate identity design for the real estate project, creation of content and digital strategies, and management of its various digital assets.
National Digital Agency — Bogotá, Colombia
Sep – Dec 2023
Support in user experience design through prototyping, ideation, definition, empathy, and evaluation processes for web and mobile products for the AND.
Seiren Digital — Maniuzales, Colombia
Nov 2017 – Apr 2020
Design consulting for websites and digital marketing campaigns. Consulting on visual identity and branding. Design and conceptualization of graphic pieces for digital marketing and advertising campaigns.
Ask me about the design solution you're looking for, let me know about that project you have in mind, or let's talk about what we can do to make your brand shine.
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