Structuring the brand architecture for the campaign: "My Safety Is Not a Game." The colors correspond to the graphic concept based on the celebration of Halloween, which is celebrated on October 31st each year. It seeks to promote safe and responsible practices, road safety, and learning rules for coexistence among children and adolescents.

The characters and settings are constructed from organic shapes and simple geometric figures, enabling them to convey road safety messages in a graphic, friendly, and engaging way for children, while also making it clear to adults that the message is directed toward child care.