The primary objective of the campaign for Luis Amigó Catholic University was to acquire leads for the Business Administration, International Business, Social Communication, and Industrial Engineering programs through the creation and publication of rich content on the institution's social media platforms and paid campaigns on the Google Display Network. Secondary objectives included positioning and building loyalty for Luis Amigó Catholic University among students and guardians.
A total of 3,022 users were recruited between December 2018 and January 2019. The campaign was successful, generating 263 contacts of people interested in enrolling at the University. Additionally, the Social Communication program, which was nonexistent at the University in the city of Manizales, was launched.
In addition to creating images for the Google Display Network, landing pages, ads, and social media, several videos were created featuring professors from each program to further expand the information received by potential students.
