Experience
Associate Consultant
Liana Strategy — Manizales, Colombia
Mar 2025 – Present
Associate consultant in corporate identity and the development of clear, effective, customer-focused visual communication strategies and continuous improvement.
Communications Advisor
MRB SAS — Bogotá, Colombia
Jun 2024 – Dec 2024
Consulting services for Mauricio Duarte Duarte and Opinat Latam on corporate visual identity management and digital strategies. Website creation and management. Content creation and social media campaigns.
Communications Advisor
Zoho Manizales SAS — Bogotá, Colombia
Jun 2021 – Feb 2024
Corporate identity design for the real estate project, creation of content and digital strategies, and management of its various digital assets.
UX Designer - Middle
National Digital Agency — Bogotá, Colombia
Sep – Dec 2023
Support in user experience design through prototyping, ideation, definition, empathy, and evaluation processes for web and mobile products for the AND.
Co-founder and Design Director
Seiren Digital — Manizales, Colombia
Nov 2017 – Apr 2020
Design consulting for websites and digital marketing campaigns. Consulting on visual identity and branding. Design and conceptualization of graphic pieces for digital marketing and advertising campaigns.
Design Advisor
National Learning Service SENA Manizales, – Manizales, Colombia.
Dec 2015 – Jan 2016 | Oct – Dec 2016
Consulting on design, visual communications, and promotional materials. Corporate image design, logos, and images for numerous events. Conceptualization of presentations and various communication pieces.
Specialized Coordinator
People Contact SAS — Manizales, Colombia
Jun – Dec 2016 | Jun 2017 – Jan 2018
Training in two- and three-dimensional design for the general community. Consulting and training: Digital literacy for the community. Design of communications pieces and advertising materials for the Community Telecenters project.
Campaign Advisor
Secretariat of Transit, Transportation and Mobility of Ibagué — Ibagué, Colombia
Sep – Nov 2015
Brand architecture for the creation of three road safety campaigns targeting stakeholders involved in city mobility. Illustration and layout of the image for each campaign. Design of communication pieces and advertising materials.
High Technology Facilitator
National Learning Service (SENA) – Manizales, Colombia
Oct – Dec 2014
Training and mentoring for apprentices in 3D design software, rapid prototyping, and new production technologies. Visual communication for the Tecnoacademia project. Design of communication pieces.
Graphic Designer
Bogotá District Mobility Secretariat – Bogotá, Colombia
Feb 2010 – Jul 2013
Conceptualization and development of road safety campaigns. Design and supervision of the production of promotional materials.
Co-founder and Design Director
Creative 8 Ball — Bogotá, Colombia
Apr 2007 – Sep 2009
Client consulting. Supplier management. Promotional material development, visual identity design (logos, posters, banners, brochures, etc.).
Design Assistant
Contempo Design Group – Bogotá, Colombia
Aug – Dec 2006
Conceptualization and 3D design of exhibition stands and ephemeral architecture, as well as coordination in the production process.
Education
Specialization in Marketing and Sales Management
University of Manizales — Manizales, Colombia
Jul 2022 – Jun 2023
Development of leadership skills in market research, planning, and forecasting processes. Planning and implementing marketing and sales strategies aligned with the organizational strategy. Identification of weaknesses in the company's sales system and design and implementation of effective solutions.
Diploma in Marketing, Advertising and Online Design
University of Caldas — Manizales, Colombia
Jun – Sep 2017
A 120-hour diploma course covering topics such as content marketing, SEO, SEM, social media, e-commerce, email marketing and CRM, design and usability, and more.
Diploma in Road Safety Audits
National University of Colombia
– Manizales, Colombia
Feb – Apr 2016
Diploma course focused on the process of identifying factors that could threaten the safety of road users and the subsequent mitigation of risk by the appropriate authorities.
Comprehensive Product Design Process
National Learning Service (SENA) – Colombia
Sep 2015
Virtual course with an hourly intensity of Forty (40) and a Pass (A) evaluation was obtained with an equivalence of (4.5/5.0). In this course, a product of daily use was designed and its process was studied, from conception, through the production processes to the finished product.
Basic Pedagogical Foundation
National Learning Service (SENA) – Colombia
Oct – Nov 2014
Course with an hourly intensity of Eighty (80) in which different concepts, dynamics and processes were learned with which a facilitator can lead the apprentice to the consolidation of knowledge or trade.
Computer Aided Design
Cégep Du Vieux Montréal — Montreal, Canada
Mar – Sep 2014
Certification of studies in computer-aided design. Design and production of complex and varied technical drawings using CAD/CAM; Introduction to AUTOCAD, INVENTOR, CATIA V5, and SOLIDWORKS; Development of various assembly, dimensioning, and drawing techniques in CAD/CAM support.
Specialized Coordinator
People Contact SAS — Manizales, Colombia
Jun – Dec 2016 | Jun 2017 – Jan 2018
Training in two- and three-dimensional design for the general community. Consulting and training: Digital literacy for the community. Design of communications pieces and advertising materials for the Community Telecenters project.
Industrial Designer
Jorge Tadeo Lozano University
Bogotá, Colombia
Jan 2000 – Sep 2005
Professional training for the conception and development of objects and products manufactured on an industrial scale to meet everyday human needs. It involves numerous branches of knowledge and adds value throughout the entire production chain, from the conception and designation of aesthetic values, economic viability, industrial production, appropriateness of materials, functionality, ergonomics, and anthropometry, to their promotion and marketing.
Licenses and Certifications
Adobe Certified Associate in Visual Communication using Adobe Photoshop CS6
NetworkIT Cliuster TIC Triangle del Café
Manizales, Colombia
Dec 2014
80-hour certification, 60 in-person and 20 virtual, delivered by NetworkIT Cluster TIC Triángulo del Café, the MINTIC (Ministry of Technology and Communications), the Mayor's Office of Manizales, Colciencias, the Autonomous University of Manizales, and Cymetria Training, authorized by Adobe Systems Incorporated for training staff in Visual Communication using Photoshop CS6.
Colombian Professional Commission of Industrial Design
Bogotá, Colombia
Nov 2014
Professional Industrial Design Card No. 80169671-2506 approved by Resolution No. 1143 of November 12, 2014, issued by the Colombian Professional Commission of Industrial Design, the body that controls, monitors and develops the practice of the profession throughout the country, Article 7 of Law 157 of 1994.
Languages
Spanish
Native language
English
EF SET Certifcate – Online
Aug 2023
English level: 69/100 on the EF SET scoring scale and C1 Advanced according to the Common European Framework of Reference for Languages (CEFR). This score is calculated as the average of the reading and listening scores. Listening section: 60/100 B2 Upper-Intermediate. Reading section: 78/100 C2 Proficient.
OG Entertainment — Bogotá, Colombia
Apr 2007
Completed up to the Red 1 level of the program whose structure is: Orientation (Step 1 – Step 2 – Step 3) Yellow 1 – Yellow 2 – Yellow 3, Green 1 – Green 2 – Green 3, Red 1 – Red 2 – Red 3, Blue 1 – Blue 2 – Blue 3.
Collège de Rosemont—Montreal, Canada
Nov 2013
French
General Linguistic Integration Program: Knowledge of the French language and Quebec society at Collège de Rosemont. Study with independent tutors for three years prior to the Francization process.
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