The campaign, "I am an exemplary citizen if..." seeks to provide information on road safety so that citizens can evaluate their current behaviors in the mobility system as road users of any kind and their ideal citizen behaviors, which will contribute to the construction of a shared responsibility for mobility systems where respect for the rights of others prevails.

A characteristic color is assigned to each road user, which will be used in the rest of the pieces depending on which road user each message addresses. These colors were chosen based on the different qualities and characteristics that can be conceptually and abstractly attributed to road users.