Creation of a name, concept, corporate visual identity, as well as a website, catalogs, brochures, and social media pieces for a digital marketing company in Manizales, Colombia.

The name Seiren comes from the ancient Greek: Σειρήν Seirēn, meaning mermaid. Sirens are mythological sea creatures belonging to legends and folklore, represented as beautiful women with fish tails instead of legs, who were attributed with an irresistible and melodious voice that attracted sailors.

As a parallel to this behavior, Seiren Digital's main objective is to attract users from different digital environments and turn them into loyal customers.